About the Founder

I’m Umm Saad — or Emma, if you prefer — the heart behind Mukhawar London.

Born in the UK, raised in Dubai, my life has been a tapestry woven between tradition and transformation. I grew up surrounded by Emirati heritage, golden desert air, and a city rising toward the sky — yet the values that anchored me remained unchanged: strength, modesty, and quiet empowerment.

Mukhawar London is more than a brand.
It is a love letter — to the women who raised us, the cultures that shaped us, and the stories still waiting to be told through thread and silhouette.

Each collection is inspired by faith, heritage, and the soul-soothing grace of Emirati life — a celebration of elegance that doesn't shout, but shines.
Because at the heart of it all, it’s never just about what you wear.
It’s about who you are becoming: strong, gentle, true.

Though our dresses whisper of oud and desert air, Mukhawar London is for every woman — everywhere — who finds power in softness and joy in lifting others.
We believe kindness is contagious, and empowerment ripples outward, stitch by stitch.

When you choose Mukhawar London, you choose more than fashion.
You join a movement stitched with sincerity, generosity, and a little quiet sparkle.

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My Journey

Dubai was my wonderland for over two decades — a place where I built businesses, grew friendships, and learned the art of weaving purpose into passion.

From crafting jewellery to curating artisan pieces, to championing British-Arab businesswomen, I have always felt a calling to create, connect, and uplift.

Returning to the UK now feels like a homecoming with new wings — bringing back the beauty, grace, and unity I experienced in Dubai, and planting it gently into the heart of Mukhawar London.

I am endlessly grateful to my husband — for sharing his heritage with me and walking beside me on this path.
Together, we dream of a brand that does more than clothe — one that uplifts, inspires, and gives back.

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A Modest Invitation

At Mukhawar London, every thread carries intention.
Every silhouette carries a whisper of heritage.
Every dress carries a hope:
That we might dress not just for beauty, but for meaning.

Because modesty isn't about hiding —
It’s about honoring:

• Our stories

• Our roots

• Ourselves

In a world that moves so fast, Mukhawar London invites you to pause, soften, and glow from within.✨